What's for Breakfast?

It's a cereal. It's a snack. It's both. It's a granola bar...

As I noted in last week’s essay, many cereal-makers are turning to snacks in response to a changing cereal market. Indeed, many popular cereals are now also sold in some sort of “bar” form.

To make a bar, you simply take cereal and add more oil and more sweetener, preferably a sticky one like molasses or honey or melted marshmallow. Sometimes, no baking is required. (That doesn’t mean you can easily whip these up first thing in the morning, to be clear, as they typically need some time in the fridge to cool and solidify.)